Digital
Marketing & a programming language Python has emerged as the
fastest-growing skill in 2019-20 in India as per Linkedin’slabour market data
& by their recent survey.
There
are no wonder why digital marketing is trending and the most required skill-set
by employers. We have seen humungous growth in the number
of internet users along with data usage and this has forced not only Indian
Multinational companies but also companies across the World to increase
presence by spending more on digital media.
There
is a shortage of skilled employees in the digital marketing industry and this
is the first time when skills are being valued more than traditional or
technical degrees. Even companies like Microsoft, Facebook &Linkedin have
started hiring on the basis of skill & experience rather than having a
degree from IIT, IIM, or premier business school.
Now
why anyone should learn digital marketing? The reason is clear; there is no
other industry which gives professional & salary growth above 500%. A
fresher in digital marketing starts with a salary of INR 15,000 to 21,000 and
after gaining years of experience average salary of a digital marketing manager
is Rs. 8.5 Lakhs per annum.
As
per the join report of the Government of India &Mckinsey, India is all set to
become a $1 Trillion digital economy by 2025. Recent technology transformation
& revolutions in the country have changed the entire industry scenario.
Companies want performance marketing and that is possible only by promoting
services with the latest digital marketing techniques. They are expanding their
business so has hiring fresh and experienced executives.
Learn
digital marketing and increase your chances of employability. You can choose to
be a freelancer, copywriter, digital media planner or affiliate marketer.
This is the only field that gives you the chance to work from home with
unlimited income.